Social Media Marketing


In one of our online marketing training workshops we realised a common theme of perception about Social Media Marketing, which was – ‘it is a fad!’ So let us explain right away why social media is important.

Amber Gutpa Local Business Workshop Presentation

These are just a number of benefits:

1. It allows you to interact with your potential customers on a regular basis

2. You can promote and market your products to thousands of people at the same time

3. You can generate instantaneous buzz around your new products, services, events or offers

4. You can communicate as many times as you like without being an annoyance, which is normally the case with emails. If you send too many emails people may just unsubscribe from your list, but on facebook, twitter there is no risk of that happening.

Let me tell you this, possibly everyone who is going to become your customer in the future each and every one of them are currently hanging out on Facebook, Twitter and YouTube.

Twitter is an amazing tool which will allow you to share interesting links, resources, and stories with your followers. You can also directly connect to people by sending direct messages. One tweet (message on Twitter) could generate thousands of re-tweets by just one or two people from different groups passing them on to their own circles.

When it comes to videos YouTube is something that you must consider. YouTube gets huge traffic and thousands of video are uploaded every day. YouTube provides an easy way to upload videos on your website too. The way to use YouTube for marketing purposes would be to create a number of videos with your message and upload them on YouTube with your URL at the bottom. Here is a very important tip: always put ‘http://’ in front of your link so it is clickable.

No matter what your business you can benefit from social media. You will be able to create a buzz around your products and services by just using them in the right way. So create your accounts today if do not have one and get started. Look for people with similar interest and add them to your profile. Make sure you communicate with them on a regular basis. This should not be used for just sales purposes, remember the main idea of social media is to build rapport with your followers or fans.

Facebook Advertising:

Facebook advertising is also very effective. You can target your campaign down to the gender, age group, even interest, which means only people meeting those criteria will be able to see your advertisement. How much more targeted than that you think you need to be.

All you need to do is go to ‘Advertising’ section and follow the instructions. They are very easy to follow. In a matter of minutes you will have your ad ready. They take a little while to approve your advert, but normally a very quick turnaround. Remember you must test your ads with different headlines and message and see how it is working and tweak accordingly to improve.

LinkedIn Advertising:

LinkedIn advertising could help you target key decision makers and business owners. You may choose to target by company, profession, job description. This provides a very powerful tool to reach to your target market. For B2B marketing we have noticed better quality of response from LinkedIn compared to Facebook.

All you need to do is go to ‘Advertising’ section and follow the instructions. They are very easy to follow. In a matter of minutes you will have your ad ready. They take a little while to approve your advert, but normally a very quick turnaround. Remember you must test your ads with different headlines and message and see how it is working and tweak accordingly to improve.

Resources and Tools

http://www.tweetdeck.com

This is a free real-time browser that will help you easily organise your Facebook, Twitter, and MySpace by separating activities in groups making it easy to manage.